WHEN OCEAN EYES SPARKED A 40K FOLLOWING

Client: Who is Elijah

Ahead of the launch of their new fragrance, Ocean Eyes, Who Is Elijah came to us with a simple plan: a physical sample giveaway on Sydney’s most iconic beach. What they needed was anticipation, something that would turn a grounded activation into a moment people couldn’t stop talking about.

After exploring multiple creative directions, we landed on a concept that felt unmistakably Ocean Eyes: a giant inflatable perfume bottle emerging at sunrise, framed against the Bondi Icebergs and the vastness of the ocean.

Using photoreal CGI, we elevated the physical activation into something that lived between reality and imagination. The goal wasn’t to trick audiences, it was to make them pause and ask, “Did they really do this?” By blending a real-world location with cinematic storytelling, the campaign transformed a simple giveaway into a spectacle.

The response was immediate and powerful. The launch became one of Who Is Elijah’s most successful video campaigns to date, generating 18 million+ views and attracting 40,000+ new followers. More tellingly, people arrived at Bondi asking where the “giant perfume bottle” was. Others debated whether it had been real, even questioning the materials used. When an idea sparks curiosity, conversation, and genuine emotion, it’s doing more than driving views, it’s creating connection.