WHEN SWISSE BEAUTY MADE A SPLASH

Client: Swisse Beauty

Swisse Beauty approached Day Five to bring their Marine Collagen Skin Hydration Powder to life in a way that felt bold, premium, and unmistakably benefit-led.

Using CGI, we created a giant Swisse Marine Collagen bottle placed within a highly recognisable urban setting. The bottle sat convincingly in the real world, oversized yet believable, before bursting with hydration, sending a rush of water through the scene to visually represent the product’s core benefit.

The moment was designed to surprise without feeling exaggerated. Lighting, texture, and motion were carefully crafted so the bottle felt physically present, while the burst itself delivered a clear, intuitive payoff. It wasn’t just spectacle, it was storytelling.

As intended, the activation sparked immediate curiosity. Viewers questioned how it was achieved, debated whether it was real, and engaged directly with the content. By turning a functional benefit into a visual moment, the campaign invited both attention and conversation.

The result was a social-first creative that felt playful yet credible, reinforcing Swisse Beauty’s position as a trusted wellness brand that knows how to show up in culture.

From concept development through production and CGI, the entire campaign was crafted in-house by Day Five.